Tryvertising…A new way to introduce products to market?

The people at say it like this. “Think of TRYVERTISING as a new breed of product placement* in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages. “ This is the new color of corporate swag. Free stuff and sample sizes and opportunities to wet ones feet without necessarily taking a bath. I like it..and I dont. If a company is big enough, and can put enought free stuff out for people to try…will a market misjudge a products relevance because they are too busy being in awe of the promotion or the packaging or the hoopla surrounding the product. Same goes for services…are there hidden fees? Costco has a batallion of sampler carts in their stores dolling out the newest THIS and latest THAT.
Stuff to TRY